As seen previously, through the example of Ratatouille the musical, such a cultural phenomenon is not new or surprising and is just another thing people online decided to do to amuse themselves. Consequently, this urges people to create their own content and interact with it, for the sake of avoiding boredom. (2018), society exists in a state of boredom and compulsion due to a constant flow of entertainment. After all, people have spent at least a year in isolation due to the pandemic, leading to a combination of overstimulation with the constant consumption of online media and crave for human interaction. One might argue that this sudden ‘craving’ that internet users have been having for collaboration and creativity might be due to boredom. But is there a reason behind the internet being fast to jump on a bandwagon of very elaborate online passion projects, creating detailed imaginary worlds? While Goncharov has not yet had any real-life manifestations as an actual film, it definitely brought together a whole community of creative minds. Later it went on to become an actual musical, created through the contributions of thousands of people online. During quarantine days, the Ratatouille musical met the same fate - Tiktok users first discussing a Broadway adaptation of a Disney film merely as a joke. Goncharov is certainly not the first venture of internet users to make what was first simply a meme into a full-blown art piece. Why do online inside jokes become passion projects? A Tiktok made by Scorsese’s daughter Francesca shows her father reacting to Goncharov through text messages, stating that he ‘made this film years ago’. The viral joke has since spread far beyond its platform of origin, with Twitter and Tiktok users making content about Goncharov, and even celebrities such as Lydia Carter and Ryan Reynolds joining in to post about the greatest mafia “movie”. Furthermore, the fictional movie acquired its very own fandom on Tumblr and beyond, as the users create fan art of their favorite pairs (or, as the users usually call them, ships), write fanfiction and discuss the topics mentioned in the “film”. Goncharov movie poster made by Alex Korotchuk aka on TwitterĪll the aforementioned information was collectively created and gathered by social media users, namely on Tumblr, Reddit and in Discord private servers. In November of 2022, a repost of the original post with another user's comment saying “this idiot hasn’t seen Goncharov”, as pictured in Figure 1, suddenly went viral on the platform. The user, now deactivated, shared a photo of boots they recently got, expressing their confusion about the label on them, which read “The greatest mafia movie ever made. Goncharov the movie was mentioned for the first time in a Tumblr post all the way from August 2020. This phenomenon has grown far beyond a simple meme, which is why this article will question how Goncharov as a user-created form of art reflects the current state of our society. Goncharov started as an elaborate inside joke on the social media platform, but later on, it grew into a tight-knit fan community. Have you ever heard of Goncharov, Scorsese’s hidden gem, “greatest mafia movie of all time”, released in 1973 and starring Robert De Niro? Well, if you have no idea what I am talking about, then you probably missed out on one of the most peculiar discourses on the micro-blogging platform Tumblr.
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